In 1985, Optical Engineer Dr. Mitch Ruda was working on a project for NASA when he had a simple idea: what if we used the coatings that protect satellites to shield our eyes from the sun? Dive into the Revo story, explore our fascinating history, and discover the milestones that have shaped who we are today.
Dr. Ruda uses the NASA-developed protective coatings on a pair of sunglasses to protect the eye. With this revolutionary finding, Revo is born.
Two-time Super Bowl champ Jim McMahon is frequently spotted in his Revos and becomes an unofficial Revo ambassador.
Astronaut Pete Conrad, the third man on the moon, is featured in a Revo ad, cementing Revo as a cutting-edge innovator in eyewear.
Revo broadens offering to five different collections:
Classic, Shapes, Traveler, H2O, and Competition
Revo launches Python, a luxe style priced at $250—unheard of at the time. It becomes our No. 1 best-seller.
Revo introduces Sport, a performance collection with high-contrast, polycarbonate lenses.
Revo ad is featured in Tom Cruise’s Minority Report
Revo partners with Oceana, an international ocean advocacy group and provides team with performance eyewear for their expedition.
Revo partners with NASCAR superstar Danica Patrick for a capsule collection.
revo X Bear GRYLLS
Revo partners with global icon Bear Grylls to launch a capsule collection featuring Revo SuperFlex™, an innovative, flexible frame material.
Glass is back
When Revo was founded in 1985, our pioneering Crystal Glass lens was celebrated for its flawless optics. In 2019 we brought it back, featuring an innovative new process that encapsulates our NASA lens technology within two layers of glass for unparalleled clarity and polarized protection.
Moonwalker sells at auction for record price
Revo auctioned the first edition of the sold-out Moonwalker Zero G limited edition sunglass. With a strong showing, the Moonwalker Zero G #001 sold for $1,650 (well above the original estimate) with all auction proceeds from global bidding benefitting the Conrad Foundation.
revo celebrates its 35th anniversary
In honor of Revo's 35th anniversary, we launched our first-ever foldable aviator, the Thirty-Five LTD, featuring a 100% lightweight titanium frame. Only 1,000 individually-numbered frames were made. It sold out completely.
Revo x Bode Miller
Revo announced Bode Miller, the most decorated American skier, as its first global winter sports ambassador. Together we launched the Revo x Bode Miller goggle collaboration. The collection features revolutionary Revo SuperNova+ photochromic lens technology and
Revo launched its first-ever collection of readers and computer glasses, featuring a blue light protecting lens that blocks harmful glare from digital screens and reduces eye strain.